Buying Businesses Online

Buying Businesses Online: How do You Price Them

Blog, Online Business

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Source: WealthFit

Buying businesses online can be a great way to get into the business world, but it’s important to know how to price them correctly.

If you’re not careful, you could end up overpaying for a business or buying one that’s not as good as it seems. In this blog post, we’ll discuss how to price online businesses and give you a few tips on how to do your research.

So if you’re interested in buying a business online, read on for all the information you need!

Before we continue, you may also like this article: Buying Business online – The Risks of Buying it

Buying Businesses Online: How are They Priced

Buying Businesses Online

It can be tricky to price an online business, but with a little bit of effort, it’s definitely possible.

So, how are online businesses priced?

First, choose a business model.

Recognize the business model first. A complete turnkey solution, a product-based, step-by-step lead generation business, real estate websites, done-for-you advertising, subscription-based, and more are just a few of the options available online. You require a company whose revenue strategy complements both your short-term and long-term goals.

Take a look at the Crucial Metrics.

The balance sheets and P&L statements need to be examined next. In addition, consider all the KPIs, including annual sales, gross and net profits, and COGS. They assess the company’s sustainability and reflect its financial health.

Various Methods of Valuation

Business valuation can be stressful. The methods of valuation vary depending on the type of business.

Consider the valuation of an online store. In this situation, most businesses multiply yearly income by a factor of three to get the valuation. The ultimate value for blogs or other online content platforms is determined by multiplying by 6. Even though you might not be certain, this approach can clear up some uncertainty.

In addition to this, most markets, like Flippa, Shopify Exchange, FE International, etc., offer valuation tools.

Examine Annual Costs.

It makes sense to research and contrast the total annual expenses with the annual revenue when purchasing an online business if you’re looking to buy one.

It is not a smart idea to invest in a company where expenses can reach up to 75% of annual sales. In such circumstances, the annual expenses in a market with strong inflation might surpass the earnings.

The right pricing for an online business ultimately depends on your industry expertise, financial constraints, and long-term objectives.

Sites for Buying an Online Business

Buying businesses online can be a great way to make a profit.

Here are some sites that can help you find businesses online to buy:


Flippa is a great place to find businesses for sale.

Flippa is an online marketplace for buying and selling online, digital, and e-commerce enterprises that was first launched as SitePoint Marketplace.

The website features postings for a wide range of entities, from small SaaS businesses to independent websites, with many listings priced under $150,000.


According to BizBuySell, it is “the internet’s largest business-for-sale marketplace.” It provides the choice to purchase a business or select a franchise. You can also use it to acquire finance, sell your firm, and do other things.

Businesses can be found using a category, state, or nation search. Set a minimum and maximum price range and look for franchises by type, state, and available funding. The opportunity to look for a business broker nearby is another useful function.


With BizQuest, you may search by state, major cities, well-known companies for sale, and well-known eateries for sale. Additionally, it offers vendors benefits like advertisements on partner websites like The Wall Street Journal and The New York Times. You can locate a broker to assist you in your hunt for a company to buy using BizQuest.

According to, their database has more than 28,000 franchises and businesses for sale. You can look up brokers, search for companies and franchises, and view listings by region and industry.

Additionally, BusinessBroker includes a finance and loan center that provides qualified advice on picking the best small business financing and making business purchase selections.

More than 59,000 businesses, including franchises, are now listed on in the United States and other countries. To locate a firm that meets your requirements, you can search by industry, region, and preferences (like “work from home” or “owner-financed”).

Additionally, includes tools like email alerts and a service directory for people who require small company brokers, accountants, and attorneys.


It can be difficult to price online businesses accurately, as the prices can vary greatly depending on the business and the amount of detail you include. However, there are a few tips that can help you get started.

For example, you can use a pricing calculator to get an initial estimate of the price of your business. You can also use a pricing model that is based on market analysis or your business’s unique selling points.

Once you have a general idea of the price, you can adjust the price accordingly based on the specifics of your business. Thanks for reading and we hope that this blog has provided you with a better understanding of how to price online businesses.

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